i will not be mollified (sissychrissy1) wrote in ethicaleaters,
i will not be mollified
sissychrissy1
ethicaleaters

"Greenwashing"

An interesting article on the "greenwashing" phenomenon by which everything is suddenly a green product -- or at least appears to be.

"Be It Ever So Homespun, There's Nothing Like Spin"

an excerpt from the article...

"...The kind of greenwashing I’m talking about is not just a fake environmental ethos. Greenwashing, it seems to me, can also describe a pervasive genre of food packaging designed to make sure that manufacturers grab their slice of the $25 billion that American shoppers spend each year on natural or organic food.

As a design shorthand, it makes subtle use of specific colors, images, typefaces and the promise of what marketers call “an authentic narrative” to sell food. Especially in recent years, greenwashing has spilled out well past the organic section of the grocery store. Even the snack aisle at the gas station isn’t immune...

Ms. Talerman, the New York advertising consultant, predicted that the fascination with what she called the green identifiers will last about five years longer. Then, she said, green-elite food consumers will push companies for even more information about environmental impact, labor practices and community involvement, and mass market consumers will start reading labels instead of just searching out easy identifiers."

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